Domain hoster cries foul over banned Pamela Anderson ads ARNnet
Perth-based Internet bailiwick name hosting company, Crazy Domains, is fighting against a ban placed on its TV commercial featuring ex- Baywatch bomb, Pamela Anderson.
The clip starts off with Anderson heading to a meeting in corporate attire and leads on to an role worker fantasising about the Canadian actress clad in a bikini, salaciously rubbing cream on herself and a female co-workman. It began airing on TV in December 2009 during mature viewing time – after 8.30pm – but was infatuated off in last month.
The Australian Standards Bureau (ASB) slapped a ban on the ad after receiving more than 15 viewer complaints. At least two-thirds of these were filed by women. A representation comment on the ASB’s case report claimed the commercial was “misogynistic” and off the beam to the product on offer.
“It is all about sex [and has] nothing to do with domains, unless it’s to start a porn site,” it stated. Another expansion said the ad “belittles women in the workforce and portrays them as sexual property”.
Bananas Domains is fighting the accusations and called in its legal team to defend its right to show the commercial. The throng is now going through the appeals process and hopes to overturn the decision.
Managing director, Gavin Collins, hypothetical the ASB was not treating Crazy Domains judiciously and pointed to risqué ads from Coca Cola and deodorant fabricator, Lynx, which all received similar complaints but were not taken off-air.
“The ASB is treating us differently under the same code of ethics as it did for the multinational likes of Coca Cola and Lynx and that just doesn’t seem impartial,” he said. “I believe it is trying to set a precedent here with regards to supposed objectification of women but it is flourishing about it the wrong way and punishing us for something that should have been done before.”
All the controversy has not put a dampener on Crazy Domains’ plans to release more commercials featuring Anderson. The transfer video, dubbed ‘Pure Cream’, is still in production, although Collins was hesitant whether it would now release it on television.
“We’re getting a lot of publicity on the Internet over this and our YouTube counter has gone gangbusters,” he said.
Anderson rose to glory after staring as a foxy lifesaver in the 1990s TV drama, Baywatch . She is known for her surgically-enhanced effigy and her turbulent love-life. So what does she have to say about the whole ordeal?
“We speak to her every now and again,” Collins said. “She doesn’t see what all the hoo-ha is about. Pamela is always surrounded by a certain amount of controversy no matter what she does so it’s basically part and parcel for her.”
The box was intended to be the first part of a miniseries and can be viewed here . Pure Cream is expected to be released soon.
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